My name is Ben Brabyn. I'm the campaign coordinator of GenieShares. Thanks for visiting!
Our aim is to help more people see how business is good for our communities. We do this by telling the stories of the people building businesses as they find members of the public to share in their successes.
The campaign is volunteer run and funded by donations. If you would like to be involved please get in touch!
"It's the whole principle. This is the right thing to do." Adam Spearing, EMEA Field CTO and SVP Solution Consulting UKI at Salesforce.
GenieShares is backed by Salesforce, the world's leading Customer Relationship Management tool for small, medium and enterprise businesses. Salesforce is also a leader in corporate purpose with its 1-1-1 model - a pledge to give one percent of employee time, equity and profits to non profit organisations.
In this interview Adam and I explore how Salesforce and GenieShares aim to support SME businesses in combining purpose with business development in challenging times.
The GenieShares campaign has its roots in 2018. Back then I was Head of Level39, a cluster of around 200 fintech and cybersecurity companies in Canary Wharf in London. I could see that many of these companies were creating great value, and that many of the entrepreneurs were really keen to play a part in their communities too. Around the same time I read Thomas Piketty's book Capital in the Twenty First Century and began to reflect on the fact that even great financial inclusion technology often increases inequality.
Around the same time I heard about Peter Tufano's research into how premium bonds motivate more people to save, and I wondered if more people might take an interest in companies if they owned a stake. Rather than arguing for trickle-down economics, why not just share some of the ownership of companies as they are created?
Since 2018 hundreds of people have played a part in bringing GenieShares to life. I'm really grateful to the many who have given their advice and helped, including George Freeman MP and the Big Tent Ideas Festival.
Most of all, I'd like to thank Peter Kelly, founder and CEO of Imployable for being the first entrepreneur to take the plunge, gifting £30,000 worth of equity to Jodie. Not only has his example inspired many other entrepreneurs - it has also inspired his customers and colleagues, and Imployable is growing fast, proving that 99% of a great business is worth many times more than 100% of a good business.
Our master storyteller is Ravinol Chambers of Be Inspired Films. Together, he and I visited Channel 4 in February 2020 to discuss creating a series following entrepreneurs like Peter.
Now the filming is suspended by Covid19, but once it's possible, we plan to create documentaries following the stories of the next group of Peters and Jodies. We'll be on hand to help pledging entrepreneurs to fulfil their pledges, and to bring their stories to a much wider audience.
If you would like to be involved, please get in touch!
UK entrepreneurs have pledged millions of pounds of shares to healthworkers, carers and volunteers.
GenieShares tells their stories and spreads the magic of share ownership.
You can get involved by making your own one-minute pledge film and joining the GenieShares movement.
Entrepreneur? Be like Adam Grainger and pledge 1% of your shares and explain who you would like to benefit.
Corporate? Be like Salesforce and pledge your support for small businesses and equity pledgers.
Public Figure? Be like George Freeman MP and pledge your support for increased ownership.
We'll share your pledge films here and on social media, and help you maximise the business development impact.
Everyone? Spread the word about these inspiring entrepreneurs and tell us which you want to see more of - like Peter Kelly - and we'll make longer films which follow them as they surprise members of the public with life-changing gifts.
Copyright © 2020 Ben Brabyn - All Rights Reserved.